OptimumResponse | media services

Display Ad Network

All campaigns offer detailed reports showing ad impressions, click-throughs, and sign-ups. The Optimum Response media professionals can help you develop multiple ad concepts for testing purposes.

Whether looking for new customers or trying to build your brand, Optimum Response can help you put your ads in front of the right people at the right time. Using our fully outsourced approach we develop a media strategy and plan of execution, traffic ads to each website, create reporting systems, and optimize each campaign through real-time tracking to meet your business objectives.

Working with our Client's internal marketing team we identify ads that will shine through the internet haze and get top results. Using all types of advertising including rectangles, leaderboards, interstitials, skyscrapers, rich media, and rollover ads we place your ads on the websites that are best suited to meet your business goals. Our tracking and optimization capabilities allow us to advise our Clients in real-time so that waste is cut and dollars are optimized

Search engine marketing

Promote your products and services on the Internet's most popular search engines. Your ads are displayed alongside search results on sites like Yahoo, Google, BIng, Ask, Looksmart, and others when a user is seeking information about products relevant to your business. Search engine marketing typically generates immediate results with the highest conversion rates of all other forms of on-line marketing. As certified Google Adwords Professionals and Yahoo Search Ambassadors Optimum Response will be your personal search engine account management experts so you can spend time on what's most important - running your business.

Search engine services include:

• Keyword Generation - Developing a strategy for identifying keywords that are relevant to your business.
• Effective Titles and Descriptions - Creating search listings that get results. Using effective copywriting guidelines when developing text for all the different search engines.
• Comply with Search Engine Guidelines - Developing ads to comply with all editorial guidelines that are in place with the major search engines.
• Campaign Management - Closely managing and optimizing the campaign by monitoring click-through rates, conversion rates, and most importantly return on investment. And, developing click fraud procedures to ensure your budget is not being wasted.
• Results - Developing client friendly reports for monthly distribution.

Lead generation

Lead generation and co-registration campaigns are powerful, quick ways to build permission-based marketing lists. Target users based on interest and demographics to build your list.

All data is validated and goes through a cleaning process to ensure quality. (CASS address standardization, area code and prefix validation, auto responder bounce checks, and consumer data overlay from Equifax, Acxiom and Experian.)

Email marketing

Whether looking to increase or strengthen your customer base, Email marketing offers the ability to promote your products and services quickly and effectively while reaching millions of Internet users. This often criticized form of marketing can reap great rewards, if handled correctly. With years of experience in the industry Optimum Response will partner with you from message creation to list selection and consumer privacy compliance to achieve success.

To ensure effectiveness, we work with our Clients to develop the appropriate messaging and creative approach to deliver their content based on their strategic goals. By optimizing our Clients' internal research data we can select the correct email-list-partner and lists to target according to such characteristics as geography, age, household income, home ownership, self reported interests, and many others. We use only CAN-SPAM compliant lists and ensure that all messages have working un-subscribe links and postal addresses for the advertiser and the mailing list so that you can feel comfortable that your campaign is compliant with all state and federal laws.

To make the campaign as cost effective as possible for our Clients campaigns can be purchased on a CPM (cost per thousand impressions), CPC (cost per click), or CPA (cost per action) basis.